In today's attention economy, the ability to captivate and convert an audience is one of the most valuable skills a leader can possess. Few understand this better than Tihane, a dynamic coach, consultant, and creative strategist who has mastered this elusive art. Her journey started as a performer and speaker, where she captivated audiences at TEDx, Yale University, and iconic venues like L'Olympia in Paris and SXSW in the USA. TIHANE's storytelling, deeply influenced by her Indigenous heritage, shapes her holistic approach to creative strategy. She combines science-backed techniques with artistic practices to create compelling narratives that truly captivate and convert.
With extensive experience, Tihane has orchestrated strategies for some of the world’s most recognized brands and events, including Vogue Italia, RedBull, and New York Fashion Week. Her unique methodology, rooted in Neuroscience, Somatic Meditation, and Flow Psychology, has helped countless clients turn their visions into tangible successes.
But Tihane's journey wasn't always smooth. "I was always told to 'tame it down,'" she recalls with a laugh, describing her early years as a wild-hearted woman with a million ideas and an even louder laugh.
But she soon realized that she was worthy of more than playing it safe.
Eventually, this confidence and rigor brought her passion to premium fashion shoots and top real estate podcasts, where she became an expert at translating other people's ideas into real-world projects. "I could see the magic in other people's stories, but I couldn't see it in my own," she confesses.
Her innovative communication strategies have built platforms, brands, and businesses, driving action and fostering loyal communities. In the emerging realm of Web3, TIHANE is a pioneer. She co-founded New World Nomads, a collective that amplifies multicultural voices in the metaverse. Her first NFT drop with Gala Music sold out swiftly, and she continues to break new ground in virtual spaces.
TIHANE's pursuit of growth and innovation has established her as a trusted advisor for established artists and brands. Her unique methodology, grounded in Neuroscience, Somatic Meditation, and Flow Psychology, revolutionizes the process of unlocking power in the body and voice - to help clients achieve high-performing results while enjoying the journey.
We had the opportunity to sit down with Tihane and delve into her transformative approach to mastering magnetic communication. Here’s what she had to share.
1. What’s the definition of magnetic communication for you, and what does a typical coaching session look like with you?
Magnetic Communication is the art of presenting your ideas with power and impact. It’s communication that comes from a deeply authentic place.
Think of - When you try to tell a joke at a loud dinner table, while everyone is talking and no one can hear you, the punchline falls flat, a brief awkward silence ensues, and then - everyone just keeps talking. But if you are so alive in your storytelling that you capture the attention of the person sitting next to you - and everyone begins to fall silent, eager to hear what you’re saying - you are practicing Magnetic Communication. The same principles apply when we give presentations, keynote speeches, post content, and launch ad campaigns. In a typical coaching session, we use creative strategies and practical tools to tap into the power of that deeply authentic place within you and craft irresistible narratives that captivate audiences and drive them to act.
2. You speak about a unique methodology that combines Neuroscience, Somatic Meditation, and Flow Psychology. Can you explain how these elements work together to enhance magnetic communication?
In the modern world of business, many of us have forgotten to think holistically. But all of our problems are connected by our core patterns of communication. If you have a sales problem, you have a communication problem. If you have a problem with your partner, you have a communication problem if you have a problem showing up in your business in a powerful way, you have a communication problem. When we create a workflow informed by neuroscience, somatic meditation, and flow psychology, we deepen our communication internally (with ourselves) and externally (with our teams and audiences). This methodology was designed to help you master your mind, body, and soul business - simultaneously.
3. You emphasize the importance of storytelling in building a personal or professional brand. What are some key components of an irresistible narrative?
If every problem is a communication problem, then every solution is strong storytelling. Our world is run by powerful storytellers. Everyone can access that same power within themselves, their brands and their businesses, when they learn how to their story. The key to transformational storytelling is a simple 4-step strategy:
- inspire the listener to explore a new layer of their identity
- nurture the listener’s curiosity
- Share an encouraging message
- offers a unique method of transformation to help the listener step into this new identity
In my work, I guide individuals, like solopreneurs and creative professionals, as well as larger organizations, such as companies and corporations, to unlock the most powerful and authentic narrative that in alignment with their ideal audiences. I call this “the story you were born to tell.”
4. Today, burnout is a common issue. How do your techniques help individuals maintain peak performance without sacrificing their well-being?
By working with a holistic approach to balancing the mind, body, and soul business, we can regulate the nervous system to become more resilient in navigating stress, setbacks, and burnout. Whether someone is working solo or leading a huge team, creating a sustainable creative flow of work rest and repair is vital to true success and achieving long-term results. Communication is not just a verbal form of expression. We communicate with ourselves through self-care, and we communicate with each other in the way we design our work schedules and meet our deadlines. Burnout, just like every other problem, is still a communication problem. The solution is to shift, the story we are telling ourselves about the amount of rest and repair we deserve and the important role. Our nervous system plays in being a powerful leader. Mastering magnetic communication means strengthening your internal communication with yourself, and this impacts the health of your brand and business.
5. What advice would you give to someone who feels their story or vision is "too different" or "too complex" to share with the world?
I would say that I know exactly how that feels. I would also say that feeling misunderstood or different is your greatest superpower because everyone feels this way and when you learn to speak to this in your listeners, you will create a powerful connection with them. In science, this is termed “limbic resonance “which is seen as the most, impactful form of human connection and it creates magnetic communication that makes others feel seen and heard. So the more you understand what it feels like not to be understood the more masterful you can become at making others feel understood and that’s an incredible superpower.
6. What are the top three actions someone can take today to start mastering their magnetic communication and unlocking their full potential?
Start approaching your life with the priority of balancing your mind, body, and soul business.
Get honest with yourself about the stories in your mind that are holding you back
Start practicing a daily form of mindfulness in your body like running, dancing, stretching, swimming, etc.
Bring more of your soul to your business by speaking authentically, so that your true audience can find you.