In the modern scheme of things, the consumer is the king. For any business enterprise, in order to thrive in the cut-throat competition, it becomes absolutely necessary to offer the best possible customer experience to inculcate a sense of loyalty and satisfaction among their employees. With lucrative use of AI their jobs have become comparatively more feasible. Standardized products designed in a manner to suit the whims and fancies of the customers now can be offered in the most desirable fashion.

Few ways how AI is enhancing customer experience are :

1. Customized recommendations

A very effective and desirable utilization of AI could be generating customized recommendations for the customer based on their tastes and preferences. The customer does not have to manually look for each and every complementary item that he or she may be interested to purchase.

2. Facilitating informed decisions

AI can help the customers compare between different alternatives available for a particular product group and also compare the prices of the alternatives so that the customers can derive value for money. This feature is most commonly used while online shopping on e-commerce platforms.

3. Provide end to end encryption

With the surge in cybersecurity threats AI is a dependable bedrock for the customers that offers protection from misuse of customer data. Keeping customer data secure has become a primary responsibility be it on interactive platforms such as Whatsapp or transforms facilitating digital transactions like Gpay, Paytm and plenty others offering similar services.

4. AI Chatbots for simplified interaction

One of the most obvious ways would be computerized reasoning that can change the client experience via mechanizing routine tasks that would customarily require human association. For instance, a client support delegate could utilize AI to consequently respond to normal inquiries or to plan arrangements. This would let loose the delegate to offer more customized support.

Overall, AI is helping businesses to provide more personalized and proactive customer service and experiences, which can help to improve customer satisfaction and loyalty, ultimately resulting in increased revenue and business growth.